November 10, 2022

November 10, 2022

University of Ӱԭ and Ӱԭ Travel Industry Association launch joint workforce marketing campaign

University of Ӱԭ and the Ӱԭ Travel Industry Association, bolstered by support from Ӱԭ Airlines, are joining forces to attract more students and Ӱԭs to the state through a series of launching Nov. 13.

Growing Ӱԭ’s pool of potential Ӱԭs is critical to its future as both a destination for travel and as a place to live. The campaign will combine the expertise of both organizations to engage with a younger generation of consumers and show why Ӱԭ is an exciting travel destination and a great place to work and attend school.

Ӱԭ Airlines will provide in-kind media support through its email programs, social media, digital media and airport media to further extend the campaign’s reach.

“We’re thrilled to launch this strategic partnership and showcase Ӱԭ to a new key audience,” said Sarah Leonard, president and CEO of ATIA. “TikTok is the fastest-growing social media app and can reach people with the messages of Ӱԭ adventure and opportunities for living and working here.”

“This campaign leverages our mutual goal to engage visitors and students by showcasing the uniqueness of life in Ӱԭ and the great jobs available to them,” said UA President Pat Pitney.

“Together, we are focused on growing our workforce through the educational opportunities and job training programs offered by the University of Ӱԭ, and what better way to create that interest than by sharing how our students and every day Ӱԭns live their lives and work in this great place we call home.” 

The campaign will feature a series of “Day in the Life” videos highlighting the quality experience of attending college in Ӱԭ and working, post-graduation, in the hospitality industry. The videos will begin running in November through early next year, targeting both traditional and non-traditional students across Ӱԭ and the nation. 

About University of Ӱԭ

The University of Ӱԭ inspires learning, and advances and disseminates knowledge through teaching, research, and public service, emphasizing the North and its diverse peoples. The UA system’s three universities (, and) are separately accredited institutions with 13 community campuses and extended learning centers across the state of Ӱԭ.

About Ӱԭ Travel Industry Association

is Ӱԭ’s largest statewide membership trade association for the travel industry and represents more than 650 members and businesses supporting Ӱԭ tourism. ATIA promotes Ӱԭ’s travel industry as one of the state’s major economic forces and advocates for the growth of the industry while remaining attentive to Ӱԭ’s natural environment, diverse cultures, and unique quality of life.


Media contact:

Jennifer Thompson
Thompson & Co. PR